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  • Tuesday, February 6, 2001 2:14PM IST (8:44AM GMT)
Re-launch based on user insights from the growing Indian Internet market
Mumbai, Maharashtra, India:  Rediff.com India Limited (NASDAQ: REDF) one of India's leading Internet portals focusing on India and the global Indian community, today announced the re-launch of its site www.rediff.com based on its user experiences and insights. The re-designed site is more user-friendly with several enhanced features to its existing services, primarily targeting the growing base of new Internet users in India and overseas.

The Indian Internet market is expected to grow from 5 million users in August 2000 to 7.1 million users by March 2001, increasing to 39.6 million users by March 2004 as per market estimates by Indian Market Research Bureau, a leading market research agency in India. Rediff.com USA, http://us.rediff.com, has also been improved with content that is customized for the Indian community in the United States, including city-specific pages of nine US cities. These pages provide listings of local news, events and directories for Indians in the USA. Rediff.com USA now has an e-newsletter, providing daily and weekly updates on happenings relevant to the Indian community.

"Rediff.com has always listened to its users. Through our re-launch, we endeavour to provide content and services to our existing and new users, that maximises the satisfaction they derive from the Net," said Mr Ajit Balakrishnan, Chairman and CEO, Rediff.com India Limited. The highlights of the re-launched Rediff.com site include:

More easy-to-use navigation: Community and communication services have been arranged together under a single section. Similarly like content and service offerings have been grouped under common sections for easy navigation.

The "Get Connected" section houses all communication services such as Rediffmail, Rediff Chat, the instant messenger Rediff Bol, Rediff Mobile and Rediff on Palm as well as community services including E-Cards and Matchmaker.

"Just 4 You" section combines interest specific content and services such as travel, astrology, contest, movies, downloads, romance, jobs, etc.

"Money Manager" section merges financial news, as well as personal finance information, with BSE & NSE stock indices, quotes and the portfolio tracker.

"Today's Headlines" combines breaking and business news, sports, news links, technology news, etc. with exclusive India and US led editorial features.

New and enhanced service offerings:

'Inside Rediff' has been specially introduced for new users at Rediff.com and is designed to show them how to make the most of the Internet, whether it is for their communication needs, enhancing careers, staying informed, shopping online or even just to have fun.

Rediff Chat now comprises of a total of 60 chat rooms, including 47 new exciting chat rooms. The chat rooms are based on geography, layout and hangouts. Eg. Campus Beats, Job Watch, Eve's Corner, etc.

Free Personal Homepages include 5 new and enhanced templates, offering users a range of options to build their personal web pages.

Additionally, its directory includes a total of 37 new interest specific categories, under which one can list their web page on the Internet.

The Rediff Guide to the Net and its Search engine, Rediff Search have been enhanced to provide increase relevance for India related searches.

Other enhancements include Rediffmail, which has been launched with new features, Rediff Shopping incorporating a host of new services with the latest in e-commerce technology. These improvements provide for a superior online shopping experience for first-time as well as regular users.

Rediff.com will be launching a multi-media advertising campaign to announce the re-launched site in India under the brand tag line, "Rediff.com: Internet ka Dum - Maximum" which means "Rediff.com enables users make the most of the Internet".

About Rediff.com
Founded in 1996, Rediff.com India Limited (Nasdaq: REDF) is one of the leading Internet portals focussing on India and the global Indian community. Currently, Rediff.com's web site consists of interest specific channels, extensive community features, local language editions, sophisticated search capabilities, and online shopping. Rediff.com also provides users extensive Internet community offerings, which include e-mail, chat, instant messaging and personal homepages, all tailored to Indian interests. Rediff.com has developed its offerings based on the demands and the requirements of its users. The company also has an U.S. version of its site, with content more relevant to the Indian community in the United States.

Except for the historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements". These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements.

These risks and uncertainties include, but are not limited to competition, acquisitions, attracting, recruiting and retaining highly skilled employees, technology, law and regulatory policy and managing risks associated with customer projects as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission.

Rediff.com undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof. This report is available at www.sec.gov.

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