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  • Friday, August 4, 2000 4:45PM IST (11:15AM GMT)
New Delhi, Delhi, India: Rediff.com India Limited (Nasdaq: REDF) one of India's leading Internet portals focussing on India and the global Indian community today launched Rediff Cricket, a channel dedicated entirely to cricket (www.rediff.com/cricket/index.htm). Cricket is a game that most Indians across the world follow with passion. The newly launched Rediff Cricket channel leverages Rediff.com's in-house editorial resources and strategic alliances to bring the latest news, scoreboards, and online commentaries in national and international cricket. All international matches are now covered live, irrespective of India's participation, recognising the need of cricket fans all over the world. New features, reflecting Rediff.com's commitment to innovation. Newsletter – A daily email diary, encapsulating thoughts of the Rediff.com columnists are delivered direct to the users mailbox. Conversations – An online, interactive debate between Rediff.com's various columnists. This service utilizes Rediff.com's instant messenger – Rediff Bol, and looks at issues of the day, adding an analytical dimension to the news coverage. Guest Column – A platform where the user can express opinions through articles, which appear alongside leading cricket personalities such as Harsha Bhogle. Strategic alliances, providing the latest in International coverage. Paul Martin Calner, Editor and CEO of Live Africa, South Africa's largest network of radio stations, is a floating contributor. Recently, on Rediff.com's sports channel which included coverage on cricket, Mr Calner anchored Rediff.com's live coverage of South African cricket captain Hansie Cronje's testimony before the King Commission, making Rediff.com the only site in the world to bring this event live to a worldwide audience. The ‘Pavilion', an Australian site that combines the country's two leading newspapers, ‘The Age' and ‘Sydney Morning Herald'; offers Rediff.com content to Indian and others in Australia. A software company run by one of India's leading cricket stars, Anil Kumble, brings a state of the art graphics analysis package, live, to supplement the existing scoreboard. "Most cricket sites are good at providing information," says Contributing Editor and television personality Harsha Bhogle. "But cricket in India is about more than that – it is about passion. And Rediff.com scores, because the site, its contents, reflect the passion of the fans." "Way back in 1996, Rediff.com pioneered online interactive cricket, by combining live commentary with live chat. This service allowed users to interact with each other as well as with the commentators while they followed the game," says Prem Panicker, Editor, Entertainment & Sports, Rediff.com. "Since then, the thinking behind Rediff.com's cricket coverage has been to keep the user's needs as its prime focus, and cover the game from the user's perspective." About Rediff.com Founded in 1996, Rediff.com India Limited (Nasdaq: REDF) is one of the leading Internet portals focussing on India and the global Indian community. Currently, Rediff.com's web site consists of interest specific channels, extensive community features, local language editions, sophisticated search capabilities, and online shopping. Rediff.com also offers users extensive Internet community offerings, which include e-mail, chat, instant messaging and personal homepages, all tailored to Indian interests. Rediff.com has developed its offerings based on the demands and the requirements of its users. The company also offers a U.S. version of its site, with content more relevant to the Indian community in the United States. Except for the historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements". These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include, but are not limited to competition, acquisitions, attracting, recruiting and retaining highly skilled employees, technology, law and regulatory policy and managing risks associated with customer projects as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com undertakes no obligation to update forward-looking statements to reflect events of circumstances after the date thereof. This report is available at www.sec.gov.

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