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  • Tuesday, June 12, 2001 12:04PM IST (6:34AM GMT)
Integration of India Abroad Publications with Rediff.com provides the Indian American community with a compelling online-offline experience.
Mumbai, Maharashtra, India:  Rediff.com India Limited (Nasdaq: REDF), one of India's leading Internet portals focusing on India and the global Indian community, today announced the re-launch of New York based India Abroad Publications, Rediff.com's wholly-owned subsidiary and one of the oldest, largest and profitable weekly newspapers serving the Indian American community in the United States. "The re-launch of the newspaper within weeks of its acquisition demonstrates our commitment to integrating our online and offline businesses together. The integration has provided our audiences with a superior online offline product offering, thereby reaching out to new users across both mediums. It has given an opportunity to our half a million Rediff USA online user base to enjoy the same high editorial values of Rediff.com in the print medium" says Ajit Balakrishnan, Chairman and CEO, Rediff.com India Limited. "The new edition will allow us to consolidate our leading position as one of the preferred online and offline India destinations amongst the Indian American community in the United States," concluded Mr. Balakrishnan.
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