Vinita and Nilesh, co-founders of Systango, a mid-cap web and mobile development boutique headquartered in London, UK, faced a lot of challenges to find the best investment options to grow their idle cash. They were able to stay on top of cash flow with accounting software, but there was still no way to get insights on how to grow the surplus.
Vinita firmly believes that technology is the solution to modern business problems and thought of coming up with a tech-based solution that can help small-scale businesses like hers invest their idle business cash. Vinita’s profound expertise in the tech, investment, and stock market along with Nilesh’s experience in cash flow management and financial planning enabled the two to come up with “Shootih” - India’s first-ever business wealth management platform. Shootih, which means “prosperity” or “growth” in Sanskrit, provides businesses with AI-based insights and the ability to invest in mutual funds in a single click without the need for any brokers or repetitive paperwork.
Vinita says “We strongly believe that the market opportunity for such a fintech product is vast. The tool will enable small business owners to focus on what really matters (taking the business to the desired heights) and avoid distractions (caused by manual cash management processes).” Who does not want to make money without getting distracted?
