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SITI Networks Announce Infrastructure Sharing With Hinduja's HITS Platform NXTDigital

  • Monday, May 10, 2021 5:40PM IST (12:10PM GMT)
New Delhi, Delhi, India:  SITI Networks Limited (BSE: 532795, NSE: SITINET), an Essel Group Company, one of India's largest Multi-System Operators (MSO), and Hinduja Group's Headend in the Sky (HITS) platform NXTDigital have announced a first-ever Infrastructure sharing agreement in the MSO space in the country. The move, the first of its kind, will have two conventional competitors share Infrastructure, heralding a new era of collaboration in the digital platforms space. With this move both companies will synergise and leverage their strengths to provide best services to SITI’s customers.
This move is in line with SITI's strategy of enhancing its operational efficiencies and providing high up-time and quality services to its customers across the country. Financially, this move will help SITI pare its connectivity costs and bring down its subscriber acquisition costs for new customers in some existing markets.

SITI will leverage the HITS infrastructure to deliver its signals to its Local Cable Operators (LCOs), thus providing its services to semi-urban and rural subscribers while also expanding its footprint across the country through satellite. For this integration NXTDigital’s Platform as a Service (PaaS) vertical has worked with SITI Networks’ team to ensure testing and full compliance in using the already deployed technologies and systems of SITI, such as Subscriber Management, Conditional Access, and above all, using the existing Set-Top Boxes to provide services with the HITS platform wherever required. For this integration NXTDigital’s Platform as a Service (PaaS) vertical has worked with SITI Networks’ team to ensure testing
Mr. Vynsley Fernandes, Managing Director & CEO NXTDigital Limited, mentioned:
"We're happy that SITI Networks, arguably India's biggest and progressive MSO, has chosen to work with us, sharing our HITS infrastructure to deliver their services in markets where conventional connectivity remains a challenge.

Need of the hour is to consolidate strength and this move is a right step in that direction. Our Platform as a Service (PaaS) vertical is a right step in this direction and we are sure this tie-up with SITI will be landmark in the industry."
While commenting on the tie-up, Mr. Anil Malhotra, CEO of SITI Networks Limited, mentioned:
"SITI has been focusing on enhancing its operational efficiencies. With the Government approving Infrastructure sharing in our domain, this tie-up with NXTDigital is a natural progression and helps us overcome the difficulties of a terrestrial network in some markets through the Headend In The Sky (HITS) approach. Reduced costs coupled with focus on operational efficiencies will help improve our customer experience.

We do believe that more such infrastructure sharing options should be evaluated as it forms an integral part of the Governments Digital India Strategy and would help in the spread of other services like Broadband to the last mile faster.”

About SITI Networks Limited

SITI Networks Limited is a part of the Essel Group, one of India's leading business houses with a diverse portfolio of assets in media, packaging, entertainment, technology-enabled services, infrastructure development, and education.

SITI Networks Limited is one of India's largest Multi System Operator (MSO). With ten digital head ends and a network of more than 33,000 km of optical fiber and coaxial cable, it provides its cable services in India's ~800+ Locations.

SITI Networks Limited deploys State-of-the-art technology for delivering multiple TV signals to enhance the consumer viewing experience. Its product range includes Digital & Analogue Cable Television, Broadband, and Local Television Channels. SITI Networks has been providing services in analog and digital mode, armed with the technical capability to provide features like Video on Demand, Pay per View, Over-The-Top content (OTT), Electronic Programming Guide (EPG), and Gaming through a Set-Top Box (STB). All products are marketed under the SITI brand name.

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