Solethreads, the digital-first, innovation-led, comfort footwear specialist, has launched India’s first-ever and one of its kind product recycling and reuse initiative, ‘The Solester REUSE Programme’ - that aims at sourcing sustainable materials and encouraging the upcycling process. With this, the brand reinstates and further strengthens its ethical credentials based on the three pillars of Comfort, Innovation and Sustainability that the brand is built upon.