Some of the key findings include:
- Over 70% of Indian mothers strongly believe in common myths such as ‘protein is difficult to digest’, ‘it leads to weight gain’, and ‘it is only for body-builders’.
- On an average 85% of mothers incorrectly believe that protein leads to ‘weight gain’ and mentioned that they would prioritise the consumption of vitamins and carbohydrates over protein for their families including for children. Most disturbingly, nearly 80% hold the view that lack of protein does not impact overall health!
- Majority of the mothers do not know the most common sources of plant-or-animal-based protein and failed to correctly identify 8 of 11 protein-rich food items presented to them. Furthermore, 81% of mothers incorrectly believe that just a regular Indian diet consisting of roti, dal, rice is enough for daily protein needs. As a result, only dairy and pulses are considered as the sources of protein in majority Indian households
“In our country, adequate protein consumption has been a rather under-debated issue when it comes to general discourse on food and nutrients. Very few studies have been published recently that provide insights about the consumption patterns about this ‘major building block’ of our lives. This study is, therefore, an insight in terms of highlighting our knowledge gaps and misconceptions that plague adequate protein consumption”, said Dr. Jagmeet Madan, Eminent Nutrition Expert, Professor, Principal, Sir Vithaldas Thackersey College of Home Science (Autonomous) SNDTWU, Mumbai and National President, Indian Dietetic Association, Supporter of the Right To Protein Initiative
Dr. Suresh Itapu, Nutraceutical Expert, Director - NutriTech India, Supporter of the Right To Protein initiative said, “The Protein Paradox study, reiterates the importance of building a general protein understanding and awareness in India. Any individual or entity can benefit from these insights and take corrective measures to improve quality protein intake, course-correct and eventually reverse the decline in protein consumption, especially among kids.”
The study hopes to set the ground for protein conversations, highlight areas for action such as mass education and initiatives around protein accessibility, that help lead the way to accelerate reduction in protein deficiency in India.
Visit www.righttoprotein.com to learn more about the Protein Paradox study.