With "safety from harmful chemicals" being the primary lookout for millennial parents while buying baby care products, bigger players in the industry are clearly losing their popularity and are facing backlash on use of chemicals. The reshifted orientation of the new age parents towards natural and safe products has forced even popular brands to completely reformulate their products.
While there has been a rise in negativity against industry giants amidst the growing awareness, Mamaearth has witnessed the growth of 3X every year since inception or 10X growth in last 3 years and continues to grow at same pace. Also, at the time when these big brands are struggling to make their products free from toxins, certified safe brands like Mamaearth are offering natural and non-toxic products to the young informed parents.
“Our journey hasn’t been without challenges. With the usual pain points associated with fast growth, we have also been targeted by our competitors who have filed complaints against us. But being a parent-driven company we understand the needs and worries of today’s parents and are committed to reducing parental stress through our chemical-free products. We have sold over a million units of our products, which itself is a validation of consumers’ trust in us,” says Ghazal Alagh, Co-Founder and Chief Mama, Mamaearth.
The startup has also been felicitated as “One of the Best Brands” in India at the 2nd edition of The ET Brand Festival held on 29th March 2019. Acclaiming a position among the 50 leading brands in India, Mamaearth will be featured in The Economic Times Best Brands 2019 coffee table book which has been compiled on the back of a comprehensive study across leading brands in the country. The survey was conducted by The Economic Times in association with Nielsen, where 500 brands were analyzed based on the parameters of quality, innovation, and customer satisfaction. Out of these 500, 50 brands like Myntra, Sleepwell, AUDI India, WOW and Mamaearth among others have been recognized as one of the best in the country.
Speaking on the occasion, Varun Alagh, the Co-founder and Chief Dad at Mamaearth, said “Mamaearth has shown an upward movement in the trust pyramid We are pleased to have received the award from The Economic Times and the felicitation comes to as a vote of confidence from our customers. For us, it is a sign that our core proposition of stress-free parenting resonates with the voice of safety-conscious millennial parents.”
