Source: Srithai Superware
Saturday, March 06, 2010 02:22 PM IST (08:52 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Commodities & materials, Household & personal care products & services
World Leader in Melamineware, Srithai Superware Launches Premium Melamine Lounge Series in India
Serve in Style!!
New Delhi, Delhi, India,
Saturday, March 06, 2010
-- (Business Wire India)
In a bid to introduce metro living lifestyle in Indian dining, Srithai Superware India Pvt. Ltd, a trading company of Srithai Superware PCL, Thailand, the world’s largest brand in 100% Melamineware, has launched Ektra Bowls, under its “Ektra” range of Lifestyle Melamine Ware.
Giving the true “Lounge Eating Experience”, the Bowl comes with two handles to hold it conveniently. It is uniquely designed in such a way that you can keep it tilted on the table without any support and conveniently have that last bite. Available in subtle blue and green colour, delicacies like pasta, noodles, fried rice, soup and even popcorn can be conveniently served. The bowl is priced at Rs. 455 only and is available with Srithai Dealers in New Delhi, Punjab, Noida, Jaipur, Faridabad and the North East.
Ektra Tableware is strong, solid, stackable and is resistant to cracking. These excellent properties dispel any chance of breaking or damage. It can withstand high temperatures upto 100 oC. They are dishwasher safe. Besides, it is made of food contact grade colours which are hygienic and also not prone to chemical reactions. Smooth shapes of the product ensure that there is no area available as a Bacteria trap, even after repeated usage and cleaning cycles. The product is sure to become a favourite with Indian home makers.
Evoking the sense of true eating experience, the Ektra range also includes exclusive sets like the dinner set, soup set, the pasta set, the salad set and many of this kind that will cater to urban food habits and needs.
About Srithai Superware
Srithai Superware PCL, Thailand, is the world’s largest, most trusted and respected brand in 100% Melamineware. The company’s principal activities are manufacturing and distribution of plastic and melamine products. The range of its plastic products includes furniture, beverage crates, containers and automobile spare parts, among others, while its melamine products include tableware, plates and trays for airline meals and cutlery. The company distributes its products in both domestic and overseas markets. It exports to about 100 countries worldwide including the US, England, Germany, Australia, Japan, Korea, Singapore, Hong Kong, India, and countries in the Middle-East. Srithai Superware India Pvt. Ltd has been registered in India as a trading company responsible for the sales and marketing of its Melamine products.
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Media contact details
T. Anand Mahesh,
Mavcomm Consulting Pvt. Ltd.,
KEYWORDS: CONSUMER, MARKETING, COMMODITIES, HOUSEHOLD