PR and marketing rely on data to track success and measure RoI. Business Wire India provides you with the tools you need to collect, aggregate, and measure that data. Our reports are available with every distribution and help you measure the performance of each release. Key metrics are viewership information, traffic, and search data, and sharing information. You can easily plug these into your measurement programs
Your every release is tracked for performance and reach for 24 hours. You receive a FirstCut NewsTrail Report followed by an Updated NewsTrail Report which captures critical information such as total online postings on Business Wire India partner websites; total and potential viewers, social media links, region-wise break-up, etc.
For international distribution, NewsTrak reports are included with every circuit that includes Business Wire’s GMSM bundle. These reports offer analytics on your news releases' influence over digital platforms.
Key metrics include: Release views, Traffic sources, Multimedia views, and User engagement
The data is sourced from a broad spectrum of Business Wire network recipients, including news organizations, media sites, search engines, social media networks, and consumer information systems.