Source : BlackBerry 
Monday, February 25, 2013 4:35PM IST (11:05AM GMT)
 
BlackBerry Introduces the BlackBerry Z10 Smartphone in India
Mumbai, Maharashtra, India

BlackBerry® (NASDAQ: BBRY; TSX: BB)today introduced the newBlackBerry® Z10 smartphone powered by BlackBerry® 10 in India. The BlackBerry Z10 is the first BlackBerry smartphone to launch with the re-designed, re-engineered, and re-invented BlackBerry 10 platform, which offers customers a faster, smarter and smoother experience than any other BlackBerry smartphone they have used before.

"Without a doubt the BlackBerry Z10 is among the most important and much awaited BlackBerry launches in the history of the Indian smartphone industry, and we are thrilled to launch the new BlackBerry Z10 smartphone with our carrier and retail partners across India. With BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry to create a new and unique mobile computing experience, and we are uniquely positioned to change the way in which our customers view mobile technology. With BlackBerry 10, every feature, every gesture, and every detail is designed to keep you moving," said Mr. Sunil Dutt, Managing Director for India at BlackBerry.

Highlights of BlackBerry 10

BlackBerry 10 is a robust and reliable platform that is smooth and responsive. It has a modern design and a gesture-based interface that is highly discoverable. It is designed tosupport, learn, and adapt to the way you work and share with features like:

-- The ever present BlackBerry® Hub, which is a single place to manage all your conversations whether personal or work email, BBM™ messages, social media updates or notifications, and the ability to "peek" into the BlackBerry Hub from anywhere, so you're always only one swipe away from what matters to you.

-- BlackBerry®Flow, where the BlackBerry 10 experience excels by enabling features and apps to flow seamlessly together, helping you complete the task at hand effortlessly and efficiently. For example, you can tap on an attendee listed for a meeting to see their latest tweet or LinkedIn profile. Or tap the thumbnail of a picture you just took to launch the Picture editor and quickly apply a transformation or filter, then instantly share it with your contacts.

-- A keyboard that understands and adapts to you, that learns what words you use and how you use them, then offers them up to you so you can type faster and more accurately.

-- BBM (BlackBerry® Messenger), which allows you to share things with the people that matter to you in an instant. BBM in BlackBerry 10 includes voice calling and video chat, and introduces the ability to share your screen with another BlackBerry 10 contact.

-- BlackBerry® Balance™ technology, which elegantly separates and secures work applications and data from personal content on BlackBerry devices.

-- TimeShift,an astonishing camera feature that lets you capture a group shot where everyone is smiling with their eyes wide open. StoryMaker, which lets you bring a collection of photos and videos together, along with music and effects, to produce an HD movie that you can instantly share.

-- The new BlackBerry 10 browser, which sets the industry benchmark for HTML5 support on smartphones, is incredibly fast. Scrolling or zooming is fluid and responsive. The browserincludes many advanced features,supports multiple tabs, lets you browse sites privately, includes a reader mode, and integrates with the platform for easily sharing content.

-- BlackBerry®Remember, which combines memos, tasks and much more into a single experience. It helps you organize and manage information you have on your smartphone around projects or ideas, letting you collect content such as websites, emails, photos, documents, and other files, and then like a To-Do list, lets you create tasks, assign due dates, and track your progress.If your BlackBerry 10 smartphone is set up with a work account, your Microsoft® Outlook® Tasks will automatically be wirelessly synced with BlackBerry Remember. If you have configured an Evernote account with yoursmartphone, BlackBerry Remember will sync Evernote workbooks as well.

-- BlackBerry® Safeguard technology that helps protect what is important to you,andthe businessyou work for.

-- Built-in support for Microsoft Exchange ActiveSync® so your BlackBerry Z10 smartphone can be simply connected and managed as other ActiveSync devices in a company, or enabled with BlackBerry® Enterprise Service 10 to gain secure access to work email, "behind the firewall" applications and data, and benefit from other security and enterprise mobility management features.

-- The BlackBerry® World™ storefront, which includes over 70,000 BlackBerry 10 appsand one of the most robust music catalogs in mobile today. In addition, Facebook, Twitter, LinkedIn and Foursquare apps for BlackBerry 10 are preinstalled, and BlackBerry 10 customers will have access to leading applications from across the globe. Leading application providers including Disney, Cisco, Foursquare, Skype and Rovio have committed to the platform, and more than 9,000 apps from Indian developers across a variety of categories will be available including:PVR, HDFC, Tap Cricket, Gold's Gym, Hungama, Map My India, Zomato, Jet Airways, Myplex, Juno for Tally, Ride smart, Track my car, Measure treasure, Blood Bank for BlackBerry, and My native language.

-- Support for content in 8 Indian languages – Telugu, Tamil, Kannada, Malayalam, Devanagiri (Hindi), Gurmukhi(Punjabi), Gujarati, and Bengali – as well as support for third-party solutions for Indian language input.

BlackBerry Z10Smartphone

The new BlackBerry 10 smartphone is elegant and distinctive, and the fastest, most advanced BlackBerry smartphone yet.It featuresa 1.5 GHz dual core processor with 2GB of RAM, 16GB of internal storage, and an expandable memory card slot that supports up to 64GB of additional storage. Itincludes the latest enhancements in high density pixel and screen technology to display clear, sharp, and incredibly vivid images. It featuresa microHDMI out port for presentations, and advanced sensors such NFC (near field communications) to support mobile payments and the exchange of information with a tap of the smartphone, and comes with a removable battery.

Availability

The BlackBerry Z10 will be available in over 2000 retail outlets across 50 cities in India and will support carriers respective 3Gor HSPA+ networks,including connectivity support for global roaming. The BlackBerry Z10 smartphones will also come in White and Black.For more information about the new BlackBerry Z10 smartphone powered by BlackBerry 10 please visit in.blackberry.com

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Research In Motion Limited (BlackBerry) in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

To view the photographs, please click on the links given below:

Mr. Sunil Dutt and Mr. Ranbir Kapoor at the launch of BlackBerry Z10

Ranbir Kapoor, Sunil Dutt, MD, BlackBerry, Vivek Bharadwaj at the India launch of BlackBerry Z10

 
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Media Contact Details
Satchit Gayakwad, +91 9892579925, sgayakwad@blackberry.com
Varghese Thomas, +91 9886605670, vthomas@blackberry.com
 
KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Information Technology, Media & Entertainment, Technology, Telecommunications;General:Consumer interest, Entertainment, Lifestyle, People
 
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