Log In

Company : KOOH Sports Pvt Ltd 
Wednesday, December 19, 2012 5:30PM IST (12:00PM GMT)
KOOH Sports Launches SpeedStar
A first of its kind initiative to track India’s fastest and youngest running sensation for a 100 meter sprint; Announces PT Usha as brand ambassador
Mumbai, Maharashtra, India

KOOH Sports is a company promoted by a group of successful entrepreneurs and corporate professionals with TCS and HDFC as its shareholders. The company is engaged in the business of sports promotion and education in India. KOOH Sports today launched a first of its kind initiative called "SpeedStar", a talent hunt, to identify the fastest 100-meter running under 12, under 14 and under 16 years old child in India. PT Usha, an Olympian icon who has inspired an entire generation of Indian athletes, will be instrumental in driving and promoting this initiative across India along with KOOH Sports.

KOOH ‘SpeedStar' will be rolled out in 11 locations– Mumbai, Pune, Ahmedabad, Delhi, Chandigarh, Lucknow, Bangalore, Chennai, Kolkata, Hyderabad and Sonepat – spreading its reach to identify the fastest kids in the country. The initiative is expected to touch 600 schools and over 20,000 children.

The final winners from each city will strike it out for the finale to be held on February 10, 2013 in New Delhi.

Talking on the initiative, Mr. Susir Kumar, Founder and Chairman, KOOH Sports said, "At KOOH Sports, we are committed to raise the stature of sports in the country and adopt initiatives at a grass root level to promote it. The launch of SpeedStar is aligned to raise the bar of sports education in India, and we are confident that our attempt to help kids adopt athletics early on, within the realm of sports education in the country, will be successful."

PT Usha, the brand ambassador for SpeedStar said, "I am very happy to be associated with KOOH Sports – a credible organization dedicated to promote sports in the country. The broad-based adoption of athletics – the foundation for all sports – is an imperative to churn out meaningful sportspersons for the country at a young and appropriate age. It is an honour to be associated with SpeedStar and I am confident that this initiative will help produce the fastest and youngest Indian athletes."

KOOH Sports is keen to create a movement of fitness & sports in the country to integrate sports as a way of life for kids and also develop the future stars of the country.

To view the photograph, please click on the link given below:

Adille Sumariwalla, President(AFI); P.T. Usha, Speedstar brand ambassador; Susir Kumar, Founder & Chairman, KOOH Sports; Patrick Kearins, Austrade

For News Release background on KOOH Sports Pvt Ltd click here
Media Contact Details
Deepika Gumaste, Text 100, +91 9769933345
Submit your press release
More News from KOOH Sports Pvt Ltd

09/02/2014 5:00PM Image

KOOH Sports Finds Country’s Fastest Sprinters: Speedstar Season 2

Today, Mumbai witnessed intense action as 80 fastest sprinters from leading schools across the country competed against each other for the coveted title of Speedstar. A KOOH Sports initiative, Speedstar is a nationwide ...

Similar News

28/03/2017 7:00PM

Sangeeta Kulkarni, Co-founder and CEO, Brickwork India, Honoured with the Femina Women Super Achiever Award

Sangeeta Kulkarni, CEO and Co-founder of Brickwork India, has been honoured with the Femina “Women Super Achiever Award” at the 4th World Women Leadership Congress & Awards (WWLCA) – 2017 event held on 15th - 17th ...

No Image

28/03/2017 6:15PM Image

India Breaks Through to the Next Generation Programmatic TV Era

Skynet is World First End-To-End Programmatic Television Advertising Marketplace. A product of SureWaves, Skynet represents a real paradigm shift in TV advertising. Bringing down the process of planning a TV campaign ...