'Engineered for Accuracy' is the new mantra in the logistics domain, as SPOTON emerges from the erstwhile Startrek Logistics, Pvt. Ltd., which was created after India Equity Partners ("IEP"), a leading, independent, control oriented private equity firm based in Mauritius, having acquired the domestic road express business of TNT India in December 2011, decided to operate under that name. The new service logo and brand for SPOTON was unveiled recently.
Mr. Abhik Mitra, Managing Director, SPOTON & Platform CEO, IEP - Logistics Investments, said, "Nine months after having acquired the business, we have now given birth to a new brand - SPOTON. It's been an exciting journey resulting in the successful transition and growth of the business. SPOTON is represented by 3 colours - Orange, Green and White, similar to the Indian flag. The logo incorporates a network with a parcel at its centre signifying the integral customer and service centric focus with the backing of a well organized, national network."
Mr. Mitra added, "The logo can also be interpreted to signify that the parcel is delivered accurately and on-time consistently with quality at every step. We believe the core value of our brand is ‘The System is the Service', where the System is our network of people, processes, infrastructure and technology; all baked into one identity."
Mr. Sid Khanna, Chairman and Mr. KK Iyer, Managing Director of IEP said, "This acquisition has been positive in many aspects. Beginning with the speed and quality of the transition and separation, the implementation of the new IT system, and now the launch of a new service brand. We see strong potential in express logistics and will continue to make investments in this segment."
The organised road express industry is currently worth about Rs 2,500 crore. SPOTON now joins leading players like Gati, Safex to galvanize the market. This significant leap into the company of leaders at the stage of inception itself, is the singular feature that will set SPOTON apart.
Mr. Dilip Sharma, COO, SPOTON, said, "Our tagline - Engineered for Accuracy, will differentiate the brand, which focuses on the most critical aspect of customer expectation: Accurate Delivery. The implementation of the new logo and brand will be immediate in all our collaterals and communications. Branding and livery on our trucks and people will also be immediate in key markets like Mumbai, Delhi (NCR), Bangalore, Chennai, Kolkata and will be rolled out in a phased manner across our entire network in the weeks/months to come."
The company has expertise in movement of cargo in India within the ideal transit time. The well established network of the company as well as the quality of professional services they provide empower them with a strong and secure base equipped to meet all the logistic needs of their clients. Logistic solutions are provided to industries and segments like Hi-Tech, Automotive, Engineering, Pharmaceutical, Electronics and Electrical, Lifestyle and Retail.
About India Equity Partners:
India Equity Partners (IEP) is a leading independent, India-focused, control-oriented private equity firm. Founded in 2006, IEP has assets under management in excess of $450 million, raised from an international group of endowments, financial institutions, family offices and high net worth individuals. The IEP team has a unique blend of highly complementary skills and diverse backgrounds in investing, operating, consulting and business transformation in the Indian private equity market as well as global capital markets and in the area of M&A. IEP currently has a portfolio of 15 companies across domestic consumption related sectors.