Aditya Birla Sun Life Insurance Launches DISHA 2.0 an Upgraded AIEnabled ChatBot to Navigate Personalized Solutions for Life Insurance Choices


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Aditya Birla Sun Life Insurance Launches DISHA 2.0, an Upgraded AI-Enabled ChatBot to Navigate Personalized Solutions for Life Insurance Choices

  • Thursday, August 23, 2018 4:16PM IST (10:46AM GMT)
Mumbai, Maharashtra, India:  
  • The new version is equipped to provide instant information on online plans along with generating policy quotes
  • Strengthening security and offering hassle-free experience, customers can now login through OTP based verification on their registered mobile number
  • DISHA is instant and real-time in terms of answering all queries related to policy details, fund value, tax certificate etc. without any human intervention
Aditya Birla Sun Life Insurance (ABSLI), the life insurance arm of the Aditya Birla Capital Limited (ABCL), a significant non-bank financial services company, today announced the launch of a comprehensive and advanced version of DISHA. This AI enabled chat platform is available 24/7 to provide any information or service related to the Life Insurance offerings by ABSLI on a real-time basis. DISHA 2.0 is intelligent and better equipped at understanding customer’s needs and requirements. Loaded with a plethora of information it makes it convenient for customers to browse through relevant processes and get their queries resolved anytime from anywhere.

In its new avatar DISHA provides wide-ranging information on plans related to protection, health and savings etc. thereby catering to the diverse needs of the existing and prospective customers. Accuracy is the hallmark of Disha 2.0 as it concisely provides the information related to the benefits of the various plans in an instant. The new version is also capable of generating price quotes in a few simple steps making policy purchasing decisions easy and convenient. Customers can also avail instant services like updating their profile (i.e. mobile, PAN, email id, aadhaar, and address), get tax certificate, know their policy details, fund value, etc. without any human intervention. To strengthen security and enhance customer convenience, customers instead of entering their credentials can now easily login through OTP based verification on their registered mobile number.

Speaking about upgraded chatbot, Mr. Pankaj Razdan, MD & CEO, Aditya Birla Sun Life Insurance, said, “Customer convenience is a key pivot of our strategy and digitalization offers tremendous opportunities to improve how the customers interact with the life insurance category. AI-based Chatbots have become a crucial component in offering customer assistance most conveniently. Our upgraded ChatBot - when compared to traditional methods like calls, branch visits, emails etc. - stands out regarding its convenience and superior customer experience. Dynamic, interactive, secure, hassle-free, available 24/7 as its name stands for, DISHA 2.0 will give a personalized and real-time solution to customer queries.”

The chatbot can additionally act as a branch locator while answering queries related to a nominee, premium frequency change, policy documents, revival requirements, claims etc. Customers can access DISHA by visiting ABSLI’s website and click on “DISHA Helps” icon at the bottom left corner to enjoy a host of customer service features. One can also access DISHA in Facebook messenger by searching abclifeinsurance on Facebook and send a message to chat with DISHA.

About Aditya Birla Sun Life Insurance, an Aditya Birla Capital Company

Aditya Birla Sun Life Insurance Company Limited (ABSLI) is a subsidiary of Aditya Birla Capital Ltd (ABCL). ABSLI was incorporated on August 4, 2000, and commenced operations on January 17, 2001. ABSLI is a 51:49 a joint venture between the Aditya Birla Group and Sun Life Financial Inc., a leading international financial services organization in Canada.

Formerly known as Birla Sun Life Insurance Company Limited, ABSLI is one of India’s leading life insurance companies offering a range of products across the customer’s life cycle, including children future plans, wealth protection plans, retirement and pension solutions, health plans, traditional term plans and Unit Linked Insurance Plans (“ULIPs”).

As of June 2019, total AUM of ABSLI stood at Rs. 375,820 million. (Source: Life Insurance Council). ABSLI recorded a gross premium income of Rs. 12,673 million in Q1 FY 2018-19 and registering a y-o-y growth of 46% in Individual First Year Premium and posted a net profit before tax of Rs 248 million. ABSLI has a nation-wide distribution presence through 433 branches, 9 bancassurance partners, 6 distribution channels, over 80,000 direct selling agents, other Corporate Agents and Brokers and through its website. The company has over 8,000 employees and more than 16 lac active customers.

ABCL, the holding company, is a Universal Financial Solutions provider and one of the largest financial services players in India. It is committed to serving the end-to-end financial needs of its retail and corporate customers under a unified brand - Aditya Birla Capital. Delivering a wide range of money solutions for protecting, investing and financing, Aditya Birla Capital serves millions of customers across the country. Apart from life insurance, ABCL has a significant presence across several business sectors including NBFC, asset management, health insurance, housing finance, private equity, general insurance broking, wealth management, broking, online personal finance management and pension fund management. 

About Sun Life Financial Inc, Canada

Founded in Canada in 1865, Sun Life Financial has been a trusted name for generations – 152 years and counting. Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2017, the Sun Life Financial group of companies had total assets under management of $903 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
Click here for Media Contact Details

Sulakshna Mukherjee (Senior Chief Manager - Corporate Communications), Aditya Birla Sun Life Insurance, +91-8422942379, +91 (22) 67239361

Bhoomi Patel (Manager), Ketchum Sampark, +91-9892275065

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