There was a time when India was absent from the global conversation on premium rum. While nations like Martinique, Barbados, and Jamaica proudly exported their sugarcane spirits, Indian rum remained an afterthought—cheap, molasses-based, and largely ignored by serious connoisseurs. This was a paradox, given that India is one of the world’s largest producers of sugarcane, yet had never ventured into crafting a high-quality, aged pure cane juice rum in the celebrated Rhum Agricole style.
Camikara, crafted by Piccadily Agro Industries, is the only rum changing that narrative and championing the cause of Indian rums on the global stage, competing with the best in the world—and beating them. Camikara has brought the global style of Rhum Agricole to Indian terroir, with a bold and refined identity. For the first time in Indian history, a rum made from fresh sugarcane juice, without molasses, colour, sugar or additives and aged in oak barrels has stood proudly on the world stage—earning accolades and turning heads.
“This win is not just a medal—it’s a moment of pride for India. Camikara was born out of a belief that India could create world-class spirits rooted in its own land and legacy. For an Indian brand to earn Gold in this highly competitive field is not just an accolade—it is a signal to the world that Indian spirits are ready to lead, not just follow. We’re not just making rum—we’re making history.” said Shalini Sharma, Head of Marketing, Piccadily Agro Industries Limited.
Organised by The Spirits Business, the Rum & Cachaça Masters is one of the most prestigious global blind-tasting competitions dedicated exclusively to rum and cachaça. Held annually, the competition brings together a panel of esteemed jury who judge entries from around the world across multiple categories. The 2025 edition saw a record number of entries from leading rum-producing countries, making the competition fiercer than ever. Winning a medal at the Rum & Cachaça Masters is a mark of international acclaim and craftsmanship—an acknowledgment that a spirit meets the highest global standards in taste, complexity, and balance.
As the world embraces a rum renaissance, Camikara stands tall as the torchbearer of Indian excellence, boldly breaking stereotypes and reclaiming India’s long-lost legacy in sugarcane distillation. Camikara has challenged decades of convention and opened up a premium category that had never existed in India before. In doing so, it has not only revived a forgotten Indian heritage of cane spirits, but has also redefined what Indian rum can be—respectable, aspirational, and truly world-class. With every pour, Camikara tells the story of a new India—confident, uncompromising, and ready to take its rightful place on the global stage.
Stock Ticker: (PICCADIL | 530305 | INE546C01010)
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