Commenting on the launch, Abhay Hanjura & Vivek Gupta, Co-Founders, Licious said, “Over the last 3 months, as more and more people chose to stay in the safety of their homes, at- home cooking & consumption of food has seen a sharp spike. With people working from home & children being away from school, the demand for safe, high-quality, wholesome, flavourful, quick fixes are on the rise. Indeed, we have seen a 3X growth in our RTE category over last quarter. Being a consumer centric company, we felt the need to provide our consumers with more options, hence Prawn Spreads!"
Adding on to it, the founders also mentioned, “India is predominantly a land of meat eaters. However, popular food category like spreads has no meat-based option at all. Our Spreads range solved this problem. With the launch of the prawn variant, we are aiming at creating more specialised options that can satiate all the seafood lovers out there."
A blend of freshly cooked juicy and succulent prawns and a creamy base, Licious’ unique Prawn Spread is available in two zestful flavours – Chunky Butter Garlic Prawn and Chunky Sriracha Prawn. Chunky is the operative word here. Every 100 grams of the spread contains 30 gm of freshly cooked prawn chunks! The versatile spread not only makes for a hearty breakfast, but also easily fits into lunch, dinner and snack menus.
Licious Prawn Spread will be available on the Licious app & website and select modern retail outlets across Bangalore, Delhi-NCR, Mumbai, Pune, Chandigarh, Chennai & Hyderabad. Available in two sizes, 35gm pet blisters and 200gm glass bottles priced at Rs 49/- and Rs 249/- respectively.
