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Milk Mantra Wins Frost & Sullivan's New Product Launch of the Year Award for MooShake!

  • Friday, October 7, 2016 4:55PM IST (11:25AM GMT)
Mumbai, Maharashtra, India: Milk Mantra, India’s pioneering agri-food company, has clinched the 2016 Frost & Sullivan India Health & Wellness – New Product Launch (Fortified Beverages) of the Year Award for MooShake, the world’s first flavoured curcumin (turmeric) milkshakes. The award, which commends Milk Mantra’s promise of pure, safe and unadulterated milk and milk products, was presented on 5th October at Frost’s Growth, Innovation and Leadership Event GIL 2016 Mumbai.

The Frost & Sullivan Best Practices Awards are presented to companies that have demonstrated diligence, commitment, and innovative business strategies in their respective industries. With the prestigious awards recognised worldwide by the media, the investor community, and end-user markets, Milk Mantra’s success underlines its consumer-centric brand proposition and its commitment to innovation & quality in its products.

Srikumar Misra, Founder & CEO, Milk Mantra, expressed his enthusiasm about the award commenting, “Staying with our vision of Nourishing Truly Pure Living from our Consumers to Farmers, three years back we embarked on a journey to develop a true functionally healthy and tasty beverage and we came up with MooShake, the world's first milkshake with curcumin. This, sitting in a corner of the world in Bhubaneswar in Odisha. We launched MooShake last year and have a patent pending in India and USA. In the last few months we started seeing a lot of buzz around turmeric latte in hip cafes in San Francisco and New York! And then we got this call from Frost and Sullivan to recognize and award us for this breakthrough product, MooShake! 

Frost & Sullivan’s rigorous measurement-based methodology is recognized globally as an industry standard and a jury of business leaders assess the winners in each category. This is the first global recognition for MooShake which is the only commercially available turmeric milkshake in 5 flavours.

Based out of Bhubaneswar, Milk Mantra is growing from strength to strength with its unique Ethical Milk Sourcing Program and emphasis on nourishing truly pure living for consumers and farmers. Srikumar adds “This award is for my entire team who have created something special with MooShake and continue to bring innovation and quality in our flagship Milky Moo range of fresh dairy products.”

About Milk Mantra

Milk Mantra is India’s first VC funded entrepreneurial dairy start-up, located in Odisha. It has launched two innovative brands – Milky Moo range of fresh dairy products, and MooShake, world’s 1st Haldi milkshake. They have 2 state-of-the-art plants, one in Gop and one in Sambalpur. They have recently commissioned a 3rd plant to increase their capacity owing to the increasing consumer demands.

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Nupur Dhingra, Value360 Communications, nupurdhingra@value360india.com

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