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Company : Akosha 
Monday, July 23, 2012 3:20PM IST (9:50AM GMT)
New Age Consumer Help Firm Akosha Touches the 30,000 Mark
New Delhi, Delhi, India

Within a year of its launch as a new age forum for resolving consumer disputes quickly, Akosha has firmly established itself as a pioneer initiative in the field of consumer complaint redressal, with the total registered complaints with its website crossing the 30,000 mark.

New Delhi based consumer help firm Akosha was launched in May 2011, with the idea of empowering the Indian consumers and providing an alternative forum for resolving their complaints. One year down the line, the 400+ recommendations available on Akosha's website bear a witness to this initiative's success.

"Reaching the 30,000 mark is a significant milestone. Our mission is to resolve complaints and increase customer satisfaction, hence our customers' happiness is what matters the most to us. Exceeding our customers' expectations, delivering high levels of service and constantly improving what we do, is how we measure success," says Ankur Singla, Founder and CEO, Akosha.

A customer Reshadat, whose complaint against a leading online shopping portal was resolved by Akosha within 3 days says, "Quick turnaround time, using social media to customer's advantage and regular follow up of complaint is the best part about Akosha".

"With the help of Akosha my problem was solved within a few days, something for which I was fighting for a month. With the help of Akosha, I got a call from the company's team directly and they took the matter in their hands. And next day, the problem was resolved",
says Mukund who sought Akosha's help for resolving complaint against a leading mobile handset brand,

Akosha acts on behalf of the consumers and helps them connect with the concerned brands to get their complaints resolved, quickly and effectively. Not just the consumers, but even the brands have started to see Akosha as a platform to connect with their consumers.

Speaking on the achievement, Avinash Vankadaru, Operations Manager, Akosha said, "Companies think of Akosha as a means to win back over their lost unhappy consumers."

The interesting fact is that the highest numbers of complaints received by Akosha are from the consumer dense fields of E-Commerce, Appliances and Telecom. The resolution rate varies from field to field, highest being with consumer electronics and e-commerce. The rate drops drastically for fields like cargo/logistics and real estate. Banking and Insurance related complaints usually involve the highest disputed amounts.

Akosha has recently launched Consumer Tadka, a dedicated consumer blog which aims to inform consumers about their issues that matter the most, their rights under the Consumer Protection Act, voice their frustrations, raise their concerns, provide news, tips, information for other consumers.

About Akosha:

Akosha is a New Delhi based consumer help website which helps consumers and brands in resolving consumer complaints quickly. Akosha takes over the hassle of complaints from the customer and helps him get rid of the head ache. Akosha representatives reach out to the company officials and try to get the complaint resolved quickly. You can see its success stories at http://www.akosha.com/latesttestimonials.html. For more details please visit www.akosha.com

For News Release background on Akosha click here
Media Contact Details
Ankur Singla,Founder and CEO, Akosha, +91 (11) 64643453, support@akosha.com
Jyotsna Dash Nanda, +91 9810499625, jyotsna@candour.co.in
Sumana Bhattacharya, +91 9810597176, sumana@candour.co.in
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