Aligning to their brand commitment, their sales team aspired to upgrade the way to reach their customers in the market, enabling them to enter a hyper-growth business stage. But wanting to mitigate the dynamic nature of the market, they were looking for a strategic partner who could make their day-to-day field operations more efficient by providing real-time market data on their team's performance and help scale Smart Selling across their distribution channels.
So, to have a better digital sales infrastructure in place they've partnered with FieldAssist, which is one of the leading sales automation platforms. Speaking on why they chose FieldAssist for the partnership, Mr Sunil Jain (CEO, Kenstar) commented:
"At Kenstar, we believe in creating products that are inspired by and will elevate the lifestyle of our customers. Thus, when it came to onboarding an automation partner, we were looking for someone who could help Kenstar give real-time insights to catalyze our sales operations, enhance our team's productivity, and achieve our business goals.
FieldAssist stood out for Kenstar as it was best-fitted to Kenstar's business workflows and provided amazing architectural flexibility. Also, we trusted that they could successfully handle change management and ensure solution scalability at a pace aligned to our business. We've onboarded FieldAssist not only as our Automation Partner but also as a reliable Growth Partner."
Kenstar has implemented the Automation solution for its entire 200+ field sales team. And with an extensive feature-capability as per the needs of the Consumer Appliances business, along with flexible reporting based on 40+ sales KPIs, they can now get:
- Effective Performance tracking & daily reporting
- Real-time visibility with Market surveys
- Smart and Effective Selling at the counter
- On-the-go Insights and Analytics
- Effective route and beat planning
- Instill healthy competition within teams boosted by emotional gratification
Speaking on the partnership, Mr Paramdeep Singh (CEO, FieldAssist) said:
"Steering towards growth despite the changing dynamics of the industry isn't just a matter of breakthrough technology, it's also a matter of continued commitment and a collective effort with every stakeholder putting their best foot forward to serve the consumers well. We really appreciate and are proud of the fact that leading brands as Kenstar have trusted us and have taken the lead in the Indian market by untapping its growth potential."
Bringing forth the best industry expertise and services, this brand allegiance focuses on transforming the industry's face for good. Both the brands together plan to bring multiple advancements to the sector while introducing new features and practices to help overcome any sales and distribution challenges.